Without mentioning the obvious, things have definitely changed this year for most businesses. Suddenly faced with restrictions on reaching customers face to face, there has undoubtedly been a scramble to digital marketing…

As I’m writing this it’s the start of a new year, which is often the time for new beginnings. Is that brand name not reaching the heights? Perhaps it’s time for a…

According to this recent report 17% of all b2b sales will take place via b2b ecommerce websites by 2023. While this doesn’t signal the demise of salespeople out on the road and…

Nearly every business sector has taken a hit as a result of the pandemic in 2020. Few manufacturing businesses it seems have been immune from its effects on productivity, investment and supply…

The traditional routes to marketing for B2b companies tends to be through sales departments word of mouth, partnerships and print advertising. Yet with 67% of b2b purchases now influenced by digital (Source:…

As we start the new year, let’s reflect on some of the more interesting b2b marketing statistics and how much things continue to evolve in the b2b sector. B2B ecommerce sales are…

The marriage of the manufacturer and dealer is an age-old traditional tale. Manufacturers who sell through distribution, always think they can make a better margin by selling direct, while dealers are always…

We’re moving… Our newly purchased home will be the old Post Office building on St John Street in Chester city centre, which we’ll move into once it’s safe to do so. Built…