Challenge

DI-NOC is a revolutionary product by 3M. A wrapping film that can transform tired spaces into modern and inviting environments, at build costs. It can be applied to any furnishings, walls or ceilings to present a refurbished look and high-end natural finish. Our task was to provide product support throughout the UK and drive enquiries to Amari Plastics, one of the only distributors for DI-NOC.

Strategy

Following on from our successful ‘Kerrock World’ campaign, we created a miniature environment that displayed DI-NOC film finishes in different applications, from walls to ceilings and desks to reception areas. ‘Discover a world of DI-NOC’ was the message to encourage specifiers, architects and designers to choose this wonderfully versatile, sustainably driven product.

Creative

Featuring a photo-realistic diorama built in CGI to present several environments which are often refurbished or renewed, the campaign included press adverts, social media, animation, PR, email marketing, direct mail and a variety of sales support material.