Amari Plastics

Rebrand

Challenge

A large plastics distributor, Amari has been a leader in its field since 1975. Yet despite its success, the brand had stood still, making only minimal changes over the decades. Amari chose Armstrong as its new external marketing partner, not only because we’re vastly experienced in corporate branding, but also because we’ve worked with similar brands like Polycasa. In other words, we both know our plastics.

Strategy

What Amari needed was a fresh and contemporary image. One which drew upon its history and built upon the accomplishments. Our rebrand strategy focused on a modern, effective brand in keeping with Amari’s heritage. A brand that could take the business forward with confidence, while still reflecting its true character – all backed up by some serious collateral.

Creative

Starting with the redevelopment, we refreshed the Amari brand and rolled it out both internally and externally. We built a new product-heavy website, as well as developing marketing campaigns for different sectors, to demonstrate Amari products in their respective environments.

Result

Following the launch of the new website and active marketing campaign, organic search increased by 108%, direct traffic increased by 86% and social increased by 83%. Meanwhile, monthly online enquiries rose from 0 to an average of 240, and sales from website enquiries achieved £2m in the first six months.