Bucher Municipal

Feature animations

Challenge

To help launch Bucher’s new CityCat range, the Product Management team wanted three animations that highlighted key features and advances on the new sweepers. These included animating the suction and suspension, the new Bucher battery cell and the ergonomically designed armrest and HMI.

Strategy

By utilising the studio built to represent a test centre for the launch animation, our idea was to create a rolling road that would keep the sweeper in shot, while presenting obstacles and dirt to clean in its path.

Creative

Maintaining a consistent on-brand animation style across the suite of animations, fast camera pans focused on close-ups of the sweeper features, complemented with dynamic text and an energetic soundtrack to keep the audience captivated.