Westley Group
Rebrand
Challenge
Westley Group is a world-leading foundry and machining group, with four strategic companies specialising in copper and nickel-based alloys. In conducting a full rebrand, we were tasked with ensuring that the Westley Group name is seen as a collective force rather than the individual organisations that customers had been used to dealing with.
Strategy
Following an extensive audit of the customer base, we created a strategy for Westley Group to be recognised as a trusted leader in its field. Given the added advantage of being a UK based supplier with three different sites, this vertically integrated offering makes it much easier for customers to liaise with one central point of contact.
Creative
Our bold brand development campaign included a new set of logos, strapline, mission statement, vision and values. We also designed and built a comprehensive new group website, together with individual company sites. While other assets ranged from a corporate profile, guidelines, branded templates and social media communication plan, to a presentation and videos showing the scale and capability of Westley Group.
Results
Having transformed Westley Group’s image and implementing a successful launch to market, the LinkedIn following went up 143% on the previous month and new followers grew by 120%.
