Westley Group is a world-leading foundry and machining group, with four strategic companies specialising in copper and nickel-based alloys. In conducting a full rebrand, we were tasked with ensuring that the Westley Group name is seen as a collective force rather than the individual organisations that customers had been used to dealing with.
Following an extensive audit of the customer base, we created a strategy for Westley Group to be recognised as a trusted leader in its field. Given the added advantage of being a UK based supplier with three different sites, this vertically integrated offering makes it much easier for customers to liaise with one central point of contact.
Our bold brand development campaign included a new set of logos, strapline, mission statement, vision and values. We also designed and built a comprehensive new group website, together with individual company sites. While other assets ranged from a corporate profile, guidelines, branded templates and social media communication plan, to a presentation and videos showing the scale and capability of Westley Group.
Having transformed Westley Group’s image and implementing a successful launch to market, the LinkedIn following went up 143% on the previous month and new followers grew by 120%.