Client Overview

Precision Technologies Group, home to Holroyd, Binns & Berry and Crawford Swift, is a world-leading machine tool business. With a British engineering heritage dating back 150 years, the company produce the world's most accurate rotors. Serving aerospace, power generation, marine and automotive, Precision Technologies Group is at the forefront of precision machine tool design, build and supply.

Our Role

Armstrong was challenged with positioning the world leader in Helical gear grinding machine tools. An easy task? Not in a market place renowned as the pinnacle for precision engineering. We achieved it by using identical images - to the naked eye, at least - together with captions such as 'Winning and Losing', 'Success and Failure' and 'Life and Death', supported by the positioning statement: ‘Absolute precision makes all the difference.'

Related Works


Press Advertising


After Sales Launch