Launched in 2007, Czysta de Luxe is Stock Spirits' best-selling Zoładkowa Gorzka product, measured by revenue and sales volume. This clear vodka has received several international awards and was also named the 'fastest growing vodka brand in the world' in 2009 by Drinks International.
As Poland’s number one selling clear vodka, Zoładkowa Gorzka was looking to reconnect with brand followers from the Eastern market who have settled in the UK. Armstrong devised an activity to represent Czysta de Luxe in its best light: as a title sponsor for Polska LIVE - the first event of its kind, held in central London. As part of a brand exposure campaign, we looked to communicate and engage with our target audience of British/Polish who would already be familiar with the Czysta de Luxe brand. Our campaign was not only to grow awareness within the Polish community but also to act as support activity to investors, and to create potential listing opportunities with major multiples. It resulted in a strong growth of brand awareness and engagement across all media channels with the desired target audience.