One team. One studio

We are an independent consultancy with a pan-European remit. Our clients are the leaders
in their fields, and our team is highly experienced, with diverse backgrounds.


Paul O’Brien

Paul became Chairman of Armstrong in January 2018 and having advised on our MBO, is now guiding us to become the UK’s leading integrated B2B agency. He also chairs and invests in a number of other UK and Irish businesses.

Former CEO of the Quinn Group, Paul led the largest restructuring in UK and Irish corporate history. Prior to that, he was Chief Executive of Belgian company Four Leaf Investment NV and worked with management teams on turnaround projects in the construction and medical sectors. A fellow of the Chartered Institute of Management Accountants, Paul also has over 10 years’ FD experience at Compaq Ireland, IWP International plc and UTV Media plc.

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Chief Executive Officer

Daniel Owen

Daniel is an analytical thinker who can redefine a product offer or brand architecture to outperform market growth and deliver shareholder value. Responsible for the strategic direction of Armstrong, he gets involved from the start with clients looking to position their product or company brand.

He has developed strategies in all industry sectors, some of which have won major international awards, including the coveted DMA Gold for best B2B, and Brand Effect of the Year at the German Brand Awards.

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Chief Creative Officer

Matt Casey

As the key creative on all accounts, Matt manages every aspect of our design, digital and content delivery teams. He is heavily involved in the strategic development process and directs the creative output for brand and marketing campaigns.

Passionate about brand, Matt has worked at large B2B and B2C agencies during an extensive creative career, delivering projects for global clients such as Manchester United, Adidas, Henri Lloyd, Brother Europe, Nissan, PZ Cussons and AS Watson. Highly conceptual, he ensures our ideas are fit for purpose and can work long-term across multiple channels.

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Commercial Director

Laura Burgess

Directing a focused sales and marketing strategy, Laura identifies key brands and industries for Armstrong to approach. As a primary contact for any new customer, Laura works closely with the Client Services team to ensure that we deliver on every promise.

With a Marketing degree from the University of Liverpool’s Management School, her career began on the highly regarded graduate scheme at Pareto Law in 2008. Laura then worked with British Airways and a global pharmaceutical market research company, before joining us in 2014.

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Chief Operating Officer

Nathan Ash

Joining us in 2016 to introduce the financial systems and operational procedures to drive the business forward, Nathan ensures that both the commercial and creative aspects are as efficient and productive as possible.

Previously, Nathan worked in manufacturing and engineering, implementing successful strategies and systems that provided long term benefits. Beginning his accountancy career within the Audit and Assurance team at one of Europe’s top five firms, Nathan gained vast exposure to companies operating in numerous industries, ranging from investment banking to logistics and distribution.

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Head of CGI

Ed McIver

Helping to set up and spearhead the 3D department at Armstrong, Ed’s creativity and expertise has positioned our CGI and animation capabilities as among the strongest of any B2B agencies currently in the UK.

Originally a graphic designer, Ed gained over 14 years’ experience working in the creative industry, before specialising in CGI and animation. He now manages a highly talented, growing team, enabling Armstrong to offer unique, versatile and imaginative solutions for all of our clients.

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Head of Design

Simon Andrews

Hailing from Northern Ireland, Simon began his career at The Chase Creative Consultants, Manchester in 2000. Before joining Armstrong as Head of Design in 2019, he plied his trade at North West agencies Cheetham Bell JWT and Gyro, gaining industry awards along the way.

Simon has worked with a diverse range of clients including Nokia, Royal Mail, M&S, Fujitsu, British Council and Marshalls. He’s a firm believer in the power of simplicity, with ideas that not only answer the brief but elevate the client’s brand and product.

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Head of Copy

Scott McClean

We like to keep things simple, and as Head of Copy, Scott ensures that every message is easily understood by different markets and audiences. An award-winning conceptual writer, he works closely with our design and 3D teams to produce original, meaningful campaigns.

Scott’s creative career stretches over 22 years at advertising agencies in Manchester and Leeds. Working with brands covering housebuilding, holidays, cars, energy, construction, finance, telecoms, retail, public services and charities.

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Web Developer

Martino Piseddu

Originally from Sardinia, Martino joined Armstrong in 2017 to drive digital innovation for our clients and bring all of the creative content from our designers, 3D artists and copywriters to life online.

Martino has more than 10 years’ experience as a web developer, including the design, build and management of websites for a hostels business in Edinburgh, where he also gained valuable SEO skills. And before that, he worked with a company in Italy designing and building customised themes for eBay shops and listings.

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Business Development

Matthew Williams

With his highly experienced background in growing industrial manufacturing and packaging companies, Matthew identifies new clients who are a perfect fit for Armstrong to help achieve their own commercial goals.

He also supports various other businesses on strategic growth and planning projects.

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